Dear reader,

After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.

Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.

Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.

Blog has moved to www.webanalyticsbook.com

This blog has moved to www.webanalyticsbook.com

This blog has moved to http://www.webanalyticsbook.com

Avenue A /Razofish released  a bunch of great insight papers in three major categories –  media analytics, Web analytics and customer relationship management. To view these papers visit Avenue A / Razorfish’s website

Just In Time Information
Joy Andrews + Carrie Cianchette, December 2006

The Collaboration Imperative
Shiv Singh, November 2006

Search is Search
Josh Palau, November 2006

Presentation Layer Best Practices
Frederic Welterlin, October 2006

The Time-Shifted Media Movement
Grant Owens, October 2006

Art of Software Engineering
Naveen Gunti, September 2006

A Web 2.0 Tour for the Enterprise
Shiv Singh, September 2006

Embrace Interactive Video Now
David Deal, August 2006

Exploring Pay-Per-Call
Shannon Gessner, July 2006

Rich Internet Applications: Better Practices for Financial Services
Stephen Turbek, July 2006

Art & Science of Digital Performance
David Deal, June 2006

Re-engineering Legacy Applications
Naveen Gunti, June 2006

Information Security
Ajay Lodha, June 2006

Identity Federation
Ram Sarma, June 2006

dotmobi Top-Level Domain Issued
Patrick Moorhead, June 2006

Improving Web Navigation with the “All-Menu” Nav
Stephen Turbek, May 2006

Understanding the Social Media Landscape
Andrew Pimentel, May 2006

VOD: The Big Picture
Patrick Moorhead, May 2006

Your Interface is your Company
Stephen Turbek, April 2006

Release your Brand to the Wild
Pete Stein, April 2006

Google-ize your Website
Pete Stein, March 2006

Mobile Advertising is for Adults Too
Jason Hoffman, March 2006

A Single Sign-On Approach
Ajay Lodha & Ram Sarma, March 2006

Podcasting: A Primer
Patrick Moorhead, March 2006

Intranet Training
Shiv Singh, February 2006

Leaping into the Portal World
Shiv Singh, February 2006

Intranet Trends to Watch For in 2006
Shiv Singh, January 2006

Online Testimonial Videos for Health Products
Patrick Moorhead, January 2006

Evolving with the Enterprise Workplace
Shiv Singh, January 2006

Say Goodbye to the Web Page
Pete Stein, January 2006

Humanizing the Digital Experience
Whitney Hutchinson, December 2005

A Calculated Risk for Brand Marketers
Pete Stein, December 2005

The New Knowledge Management Imperative
Shiv Singh & Bob Lord, November 2005

The Blogosphere
Josh Fruhlinger, September 2005

She Rules the Internet
David Deal, August 2005

The Health Portal Race
Debrianna Obara, August 2005

Google’s Trademark Policy
July 2005

Building Intranets That Matter
Shiv Singh, July 2005

Intranets that Fit
Shiv Singh, June 2005

Aiming for Deliverability: Email Best Practices
Whitney Hutchinson, June 2005

What Is Taxonomy? Organizing Content for Better Site Performance
Michael Barnwell, June 2005

The Truth About Broadband Video
Jeff Lanctot, April 2005

User Behavior and Purchase Decisions in eCommerce
Kevin Kearney, April 2005

Kiosks and Mobile POS Technologies
Anurupa Sengupta, April 2005

Re-architecture of Legacy Applications
April 2005

The New Direct in Direct Marketing
Jason Williams + Terrence Rohan, May 2005

Assessing the Business Value of Your Portal Investment
Shiv Singh, April 2005
 

Creating Digital Dialogs
Laura Proto, March 2005

Googlers, Preachers, and Mobile America
David Deal, March 2005

Did You Remember to Ask Your Audience?
Thomas Stinson, February 2005

Report: 2005 Online Media Outlook
January 2005

Creating Quality Personas
Shannon Ford, January 2005

Streamline Your Marketing Operations with a Marketers Portal
Kevin Dodson, January 2005

Best Practices in Analytics
Jacques Nadeau, December 2004

Targeting and Personalization
Lee Sherman, December 2004

Is Your Brand Dateable?
Mike Casey, December 2004

How This Year’s Developments in Rich Media Are Changing the Way We Do Business Online
December 2004

CRM Best Practices
Paddu Ramachandran, December 2004

Building a Metadata Based Website
December 2004

Broadband Reaches Critical Mass
November 2004

Coping with Cookie Death
November 2004

Paid Search Strategies for the Holidays
Rob Wilk, November 2004

Profit-Driven Search Strategies
Harrison Magun, November 2004

Managing the Organizational Challenges of Enterprise Portals
Malek Tayara, November 2004

Trends in Interactive Marketing & Technology
Joe Crump and Ray Velez, October 2004

The Art and Science of Marketing Online
Jenny Zeszut, October 2004

Meditations on the Customer-Driven Marketplace
Darin Brown, October 2004

Migrating your Commerce Platform
Andre Engberts and John Swadner, October 2004

Searching for the Hispanic American
David Deal, September 2004

The Kids are Alright: Marketing to Teens Online
David Deal, September 2004

Intranet Trends to Watch For
Shiv Singh, September 2004

Enterprise Portals on a Minimized Budget
Bradley Hill, September 2004

Harnessing the Power of the Customer Evangelist
Mark Doyle, August 2004

Delivering Solutions at the Speed of Business: Agile Methods / eXtreme Programming
August 2004

Build Sales Intelligence with Passive Customer Profiling
August 2004

Making Knowledge Management Work on your Intranet
Shiv Singh, July 2004

Rich Internet Applications for Revolutionary interface Design
July 2004

Digital Dashboards: Information Design for Better Business Performance Management
July 2004

Web Services for Remote Portals: An Emerging Standard
Martin Jacobs, June 2004

Value-Driven Intranet Design
Shiv Singh, April 2004

The Power of eMarketing
February 2004

WebTrends Inc announced today its acquisition of ClickShift, an innovator in online advertising optimization. The acquisition brings leading edge technology and deep industry expertise to WebTrends. Rodkin and Chang, who previously founded Flyswat, subsequently acquired by NBCi, will continue to lead the team out of its current San Bruno, Calif. facility. Financial details of the transaction were not disclosed.

Interesting move of Webtrends. Clickshift recently figured out that cross-selling is an important part of PPC traffic. This means that an optimized landing page for a single product is often not the most efficient way to convert traffic. Funny thing is that Google Adwords introduced the Quality Score, which kind of requires the opposite, namely the landing page optimization for a single product. Maybe Yahoo with their new Panama rollout will do it better

Telephia and ComScore Networks announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.

“We are thrilled to bring together our companies’ resources and expertise to deliver an important new measurement capability to our clients,” said Sid Gorham , President and CEO, Telephia. “Robust measurement is the key to making the mobile Web successful with consumers and advertisers. By working together, Telephia and comScore have delivered an important piece of this new media measurement toolkit.”

“As Internet usage continues to spread across multiple access devices, we’re delighted to provide our clients with an integrated, cross-platform view of consumer behavior,” said Gian Fulgoni, Chairman, comScore Networks. “We are excited to be working with Telephia to deliver a detailed comparison of the mobile and PC Internet audiences.”

Weather Brands Establish Stronger Reach via Mobile ; Search Brands Still Offer Stronger Reach on PCs

According to inaugural results from the MobileWeb Metrix service, The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach. All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users (see Table 1). With an index of 190, ESPN also has stronger reach among mobile Web users. By comparison, Google Search and Yahoo! Search have index scores of 23 and 25, respectively, indicating that their reach is higher among PC Web users, compared to mobile users. Among the four leading Web e-mail applications –Yahoo! Mail, MSN Hotmail, Gmail and AOL Mail – only Gmail over indexed on mobile reach.

“The first results from MobileWeb Metrix highlight the value of evaluating a Web property’s performance among both the mobile and the PC audiences,” said Kanishka Agarwal , VP of New Products, Telephia. “This type of analysis will allow mobile media companies to better target their investments in promotion, content, and user experience improvements.”

*Note: Mobile-to-PC Reach Index for a Web site is defined as the site’s reach among mobile Web users divided by its reach among PC-based Internet users.

The Guardian reported today:

“ Website traffic company Hitwise is reportedly putting itself up for sale for around £180m.

The firm is believed to have appointed investment bank Deutsche Bank as advisers, according to the Telegraph.

United Business Media and Experian are among those said to have been sent an information memo about the firm.

The company is owned by co-founders Adrian Giles and Andrew Barlow, as well as venture capital groups Insight Venture Partners and Allen & Buckeridge”

Not a bad price for a data analytics company. I believe that their numbers are the more reliable one’s. Congrats to the Hitwise team. Well done and good luck with finding a buyer

WebSideStory enters the CMS market. Publish 4.0, an on-demand web content management solution that enables marketers to automatically drive web site content placement based on visitor behavior captured in HBX Analytics. This integrated capability allows marketers to easily display the most popular and engaging content possible, thereby increasing visitor loyalty, web site stickiness, customer satisfaction, and even lead generation.

 Here the key features:

*  Integrating Content From External Sources – In keeping with
WebSideStory’s industry leading Web 2.0 capabilities, WebSideStory
Publish 4.0 enables marketers to easily integrate content from other
sources into their site, including RSS feeds, database information,
news articles and data from mapping services.

*  PHP-based Templating System – Using enhanced scripting capabilities
that leverage one of the most popular programming languages on the web,
WebSideStory Publish 4.0 allows for much more sophisticated content
creation.  In addition to enabling analytics-driven content, this new
system can automatically build a site map, generate site navigation
based on the architecture of a site, or make sure content meets certain
criteria, such as requiring FAQs to end in question marks.

*  Automatically Generate HBX Analytics Tags for Easy Analysis – When a
new page is created in WebSideStory Publish 4.0, an HBX web analytics
tag will automatically be customized and installed, providing for easy
implementation and analysis.

*  New and Familiar User Interface – WebSideStory has a new interface that
enables online marketers who utilize multiple applications in the
WebSideStory Suite to work in a familiar application environment with a
common look and feel.

This product looks good to me. Still I doubt that this system can work 100% automaticially. Even the tags will need some customization for each customer. Still a great idea for WSS to go in this market

SEMDirector Inc.  and WebSideStory Inc. today announced the creation of a formal partnership. By integrating SEMDirector’s portfolio of search marketing automation products with WebSideStory HBX Analytics, the two organizations will offer customers a robust solution to drive improvements in search engine marketing and online advertising.

As part of this new partnership, SEMDirector has also joined WebSideStory’s Stream Program, which enables strategic partners to integrate their products, services and data with WebSideStory’s award-winning web analytics capabilities. The Stream Program leverages WebSideStory’s comprehensive suite of documented APIs (Application Programming Interfaces).

“High competition drives up the cost of keywords, and marketers must plan their paid search budgets by strongly aligning bidding tactics to ROI,” stated Sapna Satagopan, a lead analyst at JupiterResearch. As a result of this partnership, customers can leverage the powerful functionality of HBX Analytics and WebSideStory Bid, the company’s integrated keyword bid management solution, with SEMDirector’s portfolio of search marketing automation solutions including SEMDirector™: Enterprise for paid search campaign portfolio management; SEMDirector™: Value for search marketing ROI modeling and analysis; and SEMDirector™: Organic for large-scale natural search engine optimization programs.