Recently Jason Burby, webanalytics director of webanalytics agency, posted an interesting comment at ClickZ about the hiring process of ZAAZ.

This is what ZAAZ is looking for:

“-A Web strategy background. Have they run or been a part of a team running an enterprise-level Web site?

-An understanding of different data types. The ability to analyze and interpret data types, everything from financial systems to behavioral, attitudinal, and competitive data.

-Experience in identifying opportunities to improve online businesses.

-An MBA or MBA-type experience.”

I believe Jason is totally right when he says that they he is looking for people with a mixture of different skills. Many webanalytics professionals are great technicians, but miss the business part. Or they have a great business expertise but don’t really relate to the technology aspects. I even can see that in most of the webanalytics software. Most products are made by technicians, which results in different webanalytic methods and nomenclature.

I am also glad that Jason doesn’t mention the typical 10+x years experience in webanalytics. The industry is barely 10 years old and their are still no norms of measurement.

Seeing 10+ years experience just means:” Don’t apply if your experience is under 2 years”.Having an IT recruiter in my family tells me that there are about 5 people around the globe with 10+x years experience in webanalytics. 


WebTrends with new CFO

July 20, 2006

Webtrends announced the appointment of Bryan LeBlanc to vice president and chief financial officer. Reporting directly to Greg Drew, WebTrends CEO, LeBlanc is responsible for all financial, accounting, IT and operational aspects of the WebTrends business.

It seems like all the big webanalytics player are hiring and hiring and hiring.

If you are an investor and need to know more about the new CFO, keep on reading

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Websidestory publishes the Firefox browser usage for the US and Europe. Results are astonishing:

 Browser Usage Share
    June 2006

    Country/       Internet       Firefox    Other (Safari,    Daily Sample
    Browser        Explorer                  Opera, Netscape)   Size per
   (all versions)                                  

    Germany       65.04%        26.80%         8.16%          2,181,802
    France          82.27%        14.89%         2.84%          1,053,701
    Italy             84.76%        12.46%         2.78%          678,166
    Spain           88.12%         9.86%          2.02%          767,382
    U.K.            88.78%         8.82%           2.40%          6,537,577
    U.S.            86.64%         9.95%           3.45%         49,732,535


    – Browser usage share is the percentage of visitors from a particular
      country that are using one particular browser over another on the web.
      WebSideStory does not measure downloads, only active browsers on the

    – WebSideStory’s global sample size is one of the largest of its kind,
      representing nearly 80 million Internet users per day. WebSideStory has
      more than 1,300 enterprise customers worldwide, including some of the
      most heavily trafficked sites on the web.

 “For whatever reason, Germans have always seemed to embrace alternatives to Microsoft when it comes to web browsers,” said Geoff Johnston, a WebSideStory analyst. “Netscape was also very popular in Germany during the late 1990s. Firefox appears to have a stronger foothold in some European countries than in the U.S. Most of these gains appear to have come at the expense of Microsoft.”

Not really astonishing to me:

Up to 50% of German employees work for state institutions or state related companies, which are traditionally paranoid of data mining, spam, browser hijacking and other evil things.

Also German state institutions like universities with hundred thousands of students supports Firefox (before Netscape) for years. IE never had a good reputation.

 Let’s see if Websidestory did a good job and compare with my own numbers:

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