Great idea: Free customer user groups from your webanalytics vendor

July 21, 2006

Omniture improves customer service with their regional customer user groups in six major cities across the United States. More than 300 marketing and business professionals representing 178 companies atttended the free groups to learn best practices, share ideas and discuss experiences

Interacting with other webanalytic professionals is a great idea. More and more people join this industry and their ideas should be exchanged and involved in the product development. I really like how Omniture, Websidestory, Clicktracks and many others touch base with the community.

The Omniture event is only 2,5 hours, which is not very long to go through serious stuff, but better than nothing. What astonishes me is that many great webanalytic products that are out there but don’t really provide any training or help. The ususal training efforts are often limited to a pdf whitepaper of 500 pages, which nobody is willing to read anyways.

It would be nice to hear that also non Omniture users (later maybe Omniture customers) can join this event.  


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