WebTrends Inc today announced that in Q2 2006 the company achieved its highest quarterly results ever for WebTrends web analytics solutions with bookings growth of 30 percent year over year. Customers selecting WebTrends Analytics(TM) 8 On Demand, the hosted version of the company’s flagship solution, fueled most of the growth with year-over-year bookings increasing 78 percent. In addition, tremendous growth in international markets continues to extend WebTrends worldwide market share with WebTrends EMEA growing 108 percent year over year.

Congrats to Webtrends. Great to see that all the big 5 vendors grow tremendously.

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Podosphere vs. Radio

July 27, 2006

After Youtube rocked the TV industry, podcasts get more and more in the focus of market researchers and analysts. As written in my last podcast tracking post it is difficult to track a podcast accurate.

Recently Nielsen analytics announced that the most popular podcasts are downloaded 2 million times a month: news shows, tech shows, self-help and advice programs are in highest demand. With a podcast doing 2 million deliveries a month, Gerbrandt, vice president and general manager of the unit of VNU says a show could “conceivably generate $100,000 a month in advertiser/sponsorship revenue.” The number could be higher if there’s more than one sponsor in a show.

With the growing success of Apple’s Ipod and Microsoft’s plans with Zune the market will be more and more interesting.

If you are more intrested in the podosphere I highly recommend Frank Barnako’s Million-dollar podcasting post.

Google(TM) Analytics, formerly Urchin, recently selected Friedrich Software Resources (FSR), a global software company based in Houston, as a Client Services and Support Consultant for the North American market, announced Jason Senn, Google Analytics partner manager.

FSR’s alliance with Google greatly expands the training, advanced support and expert Web analytics consulting services currently available to executives, marketing managers, and Webmasters, according to Senn.

“To gain the highest quality end-user experience, we are tapping first-rate companies, such as Friedrich Software Resources, to help deliver our services, training and analytics. We are lucky to have consultants like FSR representing us,” he said.

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