Tracking Web 2.0

July 31, 2006

Etracker Etracker, one of Europe’s largest webanalytics solutions, will present new innovations at the OMD this September. Besides many innovations the tracking solution provider will focus on Web 2.0 tracking. A big part of it will be a new RSS and web services tracking feature.

One of the other new features will be the integration of Google adwords with the etracker tracking system. Campaigns, Conversions, Costs and revenues can be automatically imported in the web based software.

Another advanced service will be the integration of Email management services. Tracking links won’t be necessary, which will save the customers a lot of time.

The tool will also integrate an automated click fraud system. This is especially necessary since affiliate hopping and clickfraud became a huge business.

It is exciting to see how the big webanalytics vendors move in the same business direction. Click fraud, RSS tracking and integrated Emailtracking seem to be the highlights of this year. 

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