Google(TM) Analytics, formerly Urchin, recently selected Friedrich Software Resources (FSR), a global software company based in Houston, as a Client Services and Support Consultant for the North American market, announced Jason Senn, Google Analytics partner manager.

FSR’s alliance with Google greatly expands the training, advanced support and expert Web analytics consulting services currently available to executives, marketing managers, and Webmasters, according to Senn.

“To gain the highest quality end-user experience, we are tapping first-rate companies, such as Friedrich Software Resources, to help deliver our services, training and analytics. We are lucky to have consultants like FSR representing us,” he said.

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Click fraud only 2-5%?

July 26, 2006

Googles click fraud system Today the Google Adwords Team announced the launch of a new AdWords feature enabling advertisers to have a much more detailed picture of invalid click activity in their account.

These clicks are filtered in real-time by their detection system. The metrics of “invalid clicks” and “invalid clicks rate” will show virtually all the invalid clicks affecting an account. The resulting data will of course differ from one advertiser to the next. In addition, a much smaller number of invalid clicks may also be credited to advertisers’ accounts after-the-fact, as the result of a publisher being terminated from the AdSense program for invalid click activity. These will appear as account-level credits.

The click fraud report only works on the campaign level. First users reported click fraud between 2-5%. I ran a report myself and my US accounts have an average invalid click rate of 3.35%.

The invalid clicks report is a smart move by Google. The integration is limited to the reports, which means that Webanalytic Gurus and professional SEO’s won’t be able to explore this more. I am wondering how webanalytics vendors, webmasters and interactive agencies react to the unexpected low invalid click rate of 2-5%.

If you are interested in Google’s anti click fraud efforts, read this Tuzhilin Report.

omniture_logo3.gif Omniture was recently named the leading on-demand Web analytics provider by revenue in a report by IDC, an independent global research and advisory firm for the technology industry. The report highlights Omniture’s revenue growth from 2004 to 2005, stating “Omniture experienced very high growth in 2005… and is now the leading on-demand Web analytics provider by revenue.” It continues to discuss significant achievements in 2005 and 2006, including Omniture’s release of SearchCenter, its keyword bid management solution.

This IDC study shows vendor revenue for the Web analytics market for 2003–2005 as well as projections for 2006–2010. It includes a quantification of the changes in market concentration as well as profiles of several leading vendors.

“Web analytics has continued to flourish as the marketer’s attention toward online promotion and selling has increased. Massive changes are now taking place in the Web analytics space, transforming its direction and future.” — Robert Blumstein, research director, CRM analytics and marketing applications

The report attributes part of Omniture’s success and revenue growth in 2005 to successful launches of new technological developments, such as the company’s keyword management solution, SearchCenter™ and the partner integration with DoubleClick’s DARTmail. IDC also highlights Omniture’s innovative business developments announced in 2006, such as the Omniture Solutions Network™ — the Web analytics industry’s first partner network of certified solutions and services, and Omniture’s My Marketing Network™ — an interface that easily integrates partner solutions and services to provide customers with one source to manage multiple business initiatives.

The entire study can purchased here

Podcast tracking

July 25, 2006

Nielsen Analytics recently reported that more and more internet user are attracted to podcasts. According to the study, more than 9 million internet user in the United States downloaded podcasts to computers and mobile devices last month.

Ten percent of the study’s 1,700 respondents said they download eight or more podcasts a week. And of the podcast users, 38 percent said they listen to the radio less because they’re listening to podcasts. More than 75 percent of all podcast listeners are male.

Obviously podcasts became a huge market, but how to track them right? Here are some proposals:

1. Download tracking 

Many webanalytics vendors offer downoad tracking. But not all of them are able to track if your download only began, interrupted or even completed. If your vendor doesn’t offer an adequate solution you can have a look at your logfiles. In order to increase accuracy of your numbers you also should make sure that download managers like Getright , Gozilla and others are included in your statistic.

2. Tracking Streaming

Tracking streaming is another interesting part of tracking podcasts. Only the top 5 tools are able to identify the average / minimum / maximum audience size for a certain time period or completion rate.

3. Time spent listening (TSL)

The TSL is the amount of time the average listener surveyed spent listening to each radio/podcast station at one time, before changing the station/podcast or turning it off. Most if not all of the webanalytics vendors won’t be able to track the TSL.

In order to track the TSL of your podcast you probably have to work together with a radio audience research company like Arbitron. Arbitron uses a Portable People Meter (PPM(SM)) system, which can be used to track audiences who listen to podcasts.

The Portable People Meter is an audience measurement system that uses a passive “audience measurement device”, about the size of a small cell phone, to track consumer exposure to media and advertising. The PPM detects inaudible codes embedded in the audio portion of media content.

Carried throughout the day by randomly selected survey participants, the PPM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer.

Sounds like a Nielsen system for your podcast

ActiveInsights New York

July 25, 2006

Websidestory’s ActiveInsights Fall ’06 will kick off with exciting keynote speakers, as well as updates on company strategy and the latest Active Marketing Suite product news. Day two of ActiveInsights features a full day of WebSideStory’s Digital Marketing University. If this sounds interesting to you sign up here.

 ActiveInsights will take place October 10-12 and feature a full day of WebSideStory’s Digital Marketing University, an expanded product gallery and additional breakout sessions. Learn industry trends from luminaries like Bryan Eisenberg, co-founder of Future Now, Inc; Mark Kingdon, Chief Executive Officer of leading digital marketing agency Organic, and more!

This exclusive event is only open to customers of WebSideStory’s Active Marketing Suite™ (HBX Analytics, Search, Publish and Bid). Don’t miss this exciting opportunity to hear from thought leaders, luminaries, expert practitioners, senior executives, and your peers on the latest trends in online marketing.

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Clicksurvey Philipp Lenssen from Googleblogoscoped recently started a new click survey. The survey results are pretty interesting.

Unfortunately Philipp started to submit his survey to Digg.com, which resulted in a classic server crash. Here are the most interesting pics of his survey:

Clicksurvey

Clicksurvey 2

Clicksurvey 3

     All other results can be found here 

Genius Outlook tracking Genius.com launched the integration of Microsoft® Outlook® with the SalesGenius™ on-demand application. SalesGenius lets sales reps instantly qualify prospects by tracking individual visits to corporate web sites, without any programming or IT involvement.

The integration of SalesGenius and Outlook means that the roughly 400 million Outlook users worldwide can now easily send ‘Genius’-enabled e-mails and get all the benefits of SalesGenius tracking capabilities, directly from Outlook. A simple wizard-based process installs a “Send with SalesGenius” menu option in Outlook. Users simply compose an e-mail in Outlook, include one or more links to their web sites, and click to send fully trackable Genius e-mails.

The Genius RSVP Data push mechanisms allows customer data to be automatically pushed to open client software on customers computers and mobile devices rather than having to wait for the customer to initiate a transaction as with CRM or web analytics applications

I know this is a little bit offtopic and Genius is certainly not the only company which provides an email tracking solution. But what I especially like about Genius is the real-time tracking, rather than aggregation of reports. Nowadays the business world is very fast and this is definitely a  big competitive advantage.