August 31, 2006
StatCounter suprised its 1.3 million members when it rolled out a new “Visitor Map” feature. Visitors to a member’s website are now plotted as markers on a Google Map. This gives instant visual feedback about the location of visitors worldwide.
Each marker is expandable to give more information about when and how that particular visitor found a member’s website, what webpages they navigated through and how long they spent on the website. The ability to easily zoom in and out on the marker is also available.
August 30, 2006
Just a quick note for today: Microsoft launched contextual ads for beta publisher this morning. The new contextual ads will be competition to Google Adsense and Yahoo Search Marketing (YSM). Publishers seem to be very happy and it will be interesting to see if MSN contextual ads will pay out more than Google Adsense or YSM.
The service will include demographic targeting, geo-targeting and incremental bidding tools.
Natal Mensez, product manager at MSN, just posted the following:
“Just want to emphasize that we’re inviting advertisers to participate in an early beta of Microsoft adCenter Content Ads — a new advertising product that will place relevant ads on web pages. Invitations will be rolling out to current adCenter customers over the next few weeks and months. We have plans to release a program for publishers in 2007… but this beta invitation is focused on the advertising platform.
When we have the URL up for advertisers to register interest in our Beta (should be up early next week)”
August 29, 2006
Current webanalytics tools measure your own website or measure the entire web (Coremetrics, Metricsdirect, Hitwise, Alexa…). When evaluating this data webanalysts often forget to monitor competitor behaviour. Monitoring and analyzing your competitors is one of the key factors for your success. Website-watcher is a nice tool, which allows you to watch your competition closely. It takes a minimum of time and completes the picture of other monitoring techniques.
Here the key features:
Monitor web pages
Monitor web pages with a minimum of time. Why waste hours surfing the web, when WebSite-Watcher can do this job for you within a few minutes. Supports all kind of pages with textual content (html, asp, php, …).
Monitor password protected pages
Logins to a password protected page can be recorded with the integrated Check-Macro feature. These macros are executed when WebSite-Watcher checks the bookmarks for updates.
Efficient way to monitor forums for new topics and replies using forum templates. Works with all major forums including phpBB, SMF, vBulletin, IPB,
Website-Watcher converts RSS/Atom feeds into a readable format using a template system. So you can use the full power of WebSite-Watcher to detect new or changed RSS postings within a single tool and also monitor password protected RSS feeds behind a login
August 28, 2006
Introduction to Data Mining
Introduction to Web Mining
Improved Methods for Frequent-Pair Mining
PageRank and Hubs/Authorities
Minhashing and Locality-Sensitive Hashing
Introduction to Stream Mining
Stream Mining, Estimating Frequencies
Extracting Relational Data from the Web
Introduction to Clustering
More on Clustering
Optimizing Selection of Ads
August 27, 2006
Week by week all the webanalytic vendors announce record results. Press releases don’t say much so I took the top 5 vendors and let them compete against each other. Here the results:
Omniture: Estimated 875,100 visitor sessions in the last 30 days
Websidestory: Estimated 539,800 visitor sessions in the last 30 days.
Coremetrics: Estimated 193,600 visitor sessions in the last 30 days.
Clicktracks: Estimated 722,000 visitor sessions in the last 30 days.
Webtrends: Estimated 678,200 visitor sessions in the last 30 days.
The numbers just give an idea and are not accurate, b/c these vendors work with different techniques.
August 26, 2006
The size of the UK market for Web Analytics will grow to £56 million by the end of 2006, a 22% rise from £46 million in 2005, according to research of E-consultancy.com
According to leading vendors, 2006 is already proving to be a strong year of growth following a similarly successful 2005 which saw the market grow 25% year-on-year from £37 million to £46 million, according to our previous estimates.
E-consultancy analyst Linus Gregoriadis said: “The web analytics industry is thriving because companies increasingly realise that accurate measurement and meaningful analysis is an essential platform for a successful online business.”
The arrival of Google’s free analytics service on the scene has been a positive development for the industry because it has helped to open up the marketplace and speed up the process whereby analytics is seen as essential business decision-making tool.
E-consultancy editor Chris Lake added: “Far from posing a threat to other web analytics vendors, the launch of Google Analytics has given impetus to the sector by opening the eyes of many organisations to the benefits of best practice in this area.”
August 25, 2006
After receiving a few emails with questions about the salaries of webanalytics professionals, I decided to do some research. I collected data from job offers and a resume database. Feel free to add your salary in the comments.
Here the results:
|Level||State||Job description||Salary in $|
|Temporary||Texas||Webanalyst for SAS||USD 45.00 to USD 65.00 per hour|
|Experienced||California||Implementation engineer||80k plus stocks|
|Experienced||New York||Webmeasurment specialist||80-90k|
|Experienced||Dublin / Ireland||Web analytics -Senior devloper||60-100k|
|Mid-level||Ontario / Canada||Online Operations Manager||70k|
|Experienced||New York||Web Operations Analyst||75k|
|Experienced||Massachusetts||eCommerce Analyst||80k plus stocks|
|Experienced||California||Senior Marketing Executive||110k|
|Experienced||Texas||VP Interactive Marketing Services||100k|
|Experienced||Oklahoma||Marketing Communications Project Manager||75k|
|Experienced||California||Online Marketing Director||95k|
|Experienced||Illinois||Internet Marketing Manager||70k|
|Experienced||Virginia||Systems Analyst, Business Analyst||85k|
|Experienced||California||Dir/VP of Product Development||120k|
|Experienced||New Jersey||eCommerce Director||110k|
|Experienced||Indiana||Manager Internet marketing||50k|
|Experienced||California||Director – Business Intelligence||180k|
|Experienced||New York||Online Marketing Manager||80k|
|Experienced||California||Sr. Business Analyst||100k|
|Experienced||New York||Interactive Analyst||65k|
|Experienced||California||Market Intelligence Manager||110k|
|Experienced||Colorado||Senior Web Analytics Analyst||90k|
|Experienced||London, UK||Business Analyst||70k|
|Experienced||California||Senior Manager Internet Properties||100k|
|Experienced||California||VP of marketing||110k|
|Experienced||New York||Interactive Director Marketing||85k|
|Experienced||MD||Manager, Web Analytics||95k|
|Experienced||California||Sr. Marketing Manager||70k|
|Experienced||California||Online Media Director||90k|
|Experienced||Conneticut||Statistical Marketing Manager||78k|
|Experienced||California||Web Strategies & Operations Director||140k|
|Experienced||California||Online Marketing Manager||80k|