Site Intelligence webanalytics provider wins Open University project
August 1, 2006
|Site Intelligence, has been appointed by The Open University in order to optimise its growing online business opportunities. The Open University (OU) is the United Kingdom’s only university dedicated to distance learning.|
Site Intelligence was chosen as it provides a solution that integrates easily with The Open University’s other business intelligence systems and could provide detailed analysis of behavioural and commerce information. As the Site Intelligence system will run in-house at The Open University, business updates can be provided quickly and further analysis can be actioned instantaneously, providing invaluable marketing decision support.
The Open University has invested heavily in upgrading its website offering and wanted to ensure that it could analyse visitor behaviour on the site quickly and effectively in order to make the site work as hard as possible. Prior to Site Intelligence it was only possible to understand where a small percentage of purchasing visitors actually came from and how they used the website. With Site Intelligence, The Open University will be able to see how people get to the site and which aspects of the website visitors and students find most useful. The new system will also provide invaluable data indicating which partnerships are working best, what influences customers and which marketing campaigns are driving consumer interest and sales.