$ 85 billion of Advertising Is Wasted
August 9, 2006
Jack Neff at Advertising Age wrote an interesting article about a new book called “What sticks“. The book authors Briggs and Greg Stuart claim that $85 billion each year or 37% of all advertising is wasted.
The book description on Amazon reads like the bible of all analytic problems:
“This book will demonstrate how to spend advertising dollars effectively, offering practical, hands-on solutions based on the authors’ $4 million dollars’ worth of recent landmark research—extensive, proprietary research—to measure the effectiveness of advertising and to help optimize ad spending.”
Not sure what I should think about the description, but I am confident that this book will be a big boost for the webanalytics industry.