Top 10 tips for a successful webanalytics implementation

August 17, 2006

Selecting the right webanalytics vendor takes a lot of efforts. But the implementation can be worse. Here are my top 10 tips for the implementation process:

1. Have a plan

First of all you need to make an efficient and detailed plan / business requirement document for the implementation process. This includes a time frame and a cost analysis as well as goals for your organization.

2. Choose the right person

The implementation of a webanalytics solution can be the most annoying thing for your development team. Choosing the right person within your organization is crucial to a successful implementation. Look for a person, who has good technical skills and shows interest in webanalytics.  If your development team has bad attitude you will be screwed and maybe should think about hiring a…

3. Webanalytics consultant

A skilled webanalytics consultant will be able to save your IT Team time (and costs for you). A consultant  will also be able to help your marketing team to find the right KPI’s. Often your marketing team will start day dreaming, which results in a complete wrong use of relevant business metrics.

4. Give your IT Team time  (and a bonus)

The implementation of a webanalytics tool takes time and needs upgrades or changes on a regular basis. Giving your IT team time to do it right is extremely important. From a developer point of view this can be a nightmare. A bonus for a good integration could a good thing to get them motivated.

5.  Bother your webanalytics vendor

Talking to the webanalytics implementation engineer is as important as finding the right person within your organisation. Try to schedule a daily or weekly phone conference with the vendor and your IT team. Be on the phone too if possible.

6. Test on a beta site

Before pushing your webanalytics tool live use your beta site. Test the system for at least a few days(!) and make sure all the metrics make sense. Before pushing it live also make sure that your companies internal traffic will be blocked (IP range block).

7.  Refine processes

Educate your team and refine processes & procedures to increase efficiency. 

8. Add applications to your webanalytics tool 

Adding your customer support management, Email marketing tools, PPC management software of rich Internet applications are necessary to take the most out of your webanalytics tool. Integrate them one by one for maximum results.  

9. Guide the strategic direction for the Web Analytics solution

A webanalytics tool needs a strategic planner, who is not only aware of new developments but also guides the IT and vendor team in the right direction. Do it yourself or choose the best employee for this important task.

10.  Be up-to-date

Follow trends and news of the webanalytics industry (blogs, forums, conventions…). Make sure your vendor is state-of-the-art and upgrades his tool all the time. If your webanalytics tool sucks don’t hesitate to switch the vendor.

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