Web Analytics market to grow by 22% in 2006

August 26, 2006

The size of the UK market for Web Analytics will grow to £56 million by the end of 2006, a 22% rise from £46 million in 2005, according to research of E-consultancy.com

 According to leading vendors, 2006 is already proving to be a strong year of growth following a similarly successful 2005 which saw the market grow 25% year-on-year from £37 million to £46 million, according to our previous estimates.

E-consultancy analyst Linus Gregoriadis said: “The web analytics industry is thriving because companies increasingly realise that accurate measurement and meaningful analysis is an essential platform for a successful online business.”

The arrival of Google’s free analytics service on the scene has been a positive development for the industry because it has helped to open up the marketplace and speed up the process whereby analytics is seen as essential business decision-making tool.

E-consultancy editor Chris Lake added: “Far from posing a threat to other web analytics vendors, the launch of Google Analytics has given impetus to the sector by opening the eyes of many organisations to the benefits of best practice in this area.”

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