Major Las Vegas hotels select WebSideStory’s HBX
September 19, 2006
The Venetian, one of Las Vegas’ premier luxury resort hotels and casinos, has selected its on-demand web analytics solution, HBX Analytics, to help generate more room reservations and tickets sales via its web site.
WebSideStory adds to its growing list of travel and entertainment clients, including major hotel chains, airlines, cruise lines and entertainment properties. Last month, WebSideStory announced the signing of another major Las Vegas hotel and casino, the Wynn Las Vegas.
The Venetian, operated by the Las Vegas Sands Corp., decided to upgrade its web analytics solution as part of a major new online initiative designed to improve the customer experience and increase revenue. It selected WebSideStory following an extensive review of several major web analytics vendors. WebSideStory rose to the top of the list for several reasons, including its detailed marketing campaign analysis, multimedia tracking capabilities, and proven customer support, including professional services. Another consideration was WebSideStory’s support for Unicode characters, which enables clients to accurately measure web site usage in European and Asian languages. The Venetian recently opened a sister property in Macau, a territory in southern China, and will soon have a Chinese language web site to support.
WebSideStory impressed us right from the start,” said Rom Hendler, Vice President of Strategic Marketing for The Venetian. “They understood our business model and had what we felt was the best customer support model. They also had the in-depth product functionality needed to support our new online initiatives both in the U.S. and overseas. We look forward to working with them and providing the best possible online experience for our customers.”