September 28, 2006
Coremetrics is launching a comprehensive range of tools which enable organizations to implement more scientific, data-driven and proactive online marketing programs. Coremetrics 2007 builds on Coremetrics’ robust web analytics platform, enabling marketers to turn granular analytical data into clear marketing activity plans instantly.
Coremetrics Online Analytics Enhancements
Coremetrics 2007 adds significant new capabilities for companies in the travel, financial services and content delivery spaces, including:
- Action Ready Reports – an executive-level set of reports available in an automated and easy-to-distribute Microsoft Excel notebook format, viewable on or offline. Action Ready Reports extend the reach of the Coremetrics platform to those without direct access to the Coremetrics interface.
- Conversion Events – a set of reports that track the relative value of potentially thousands of discrete events that represent non-commerce related website goals, such as downloading information, registering for a newsletter or signing up for a gift registry. For example, a media website may value the completion a subscription twice as much as a visitor interacting with a game. The new Conversion Events functionality enables organizations to assess the performance of various content or marketing programs in achieving their goals.
- Dimensions Report – analyzes details surrounding online bookings, enabling travel providers to track information such as the website where the booking originated, the relative success of different brands or geographies, and attributes such as room size or seat classification. The Dimensions Report can also be tailored to meet the ad hoc dimensional reporting needs of other new customers.