October 14, 2006
With the 2006 holiday season just around the corner, ClickTracksis offering a discount on both ClickTracks Analyzer and ClickTracks Optimizer the company’s entry-level and mid-level web metrics
products for small businesses and online marketers.
ClickTracks Analyzer will be on sale for $295 (regularly $495) and ClickTracks Optimizer for $795
(regularly $1195) through October 31, 2006. “Market estimates show this will be a record online
selling season, and in some cases, the holiday season represents as much as 50 percent of a retailer’s annual
sales. Having the best tools to draw visitors to a site and to close sales is critical to their economic success.
ClickTracks is discounting two of its flagship products to give etailers extra selling power in Holiday 2006,”
says Michael Stebbins, ClickTracks’ Vice President of Marketing.
Retail industry analysts predict a 23 percent increase in Q4 online sales, to $33 billion in the 2006 holiday buying season. “As more holiday buying moves online, retailers need to make it easy for customers to find their site and to find what they’re looking for once they’re there. Both ClickTracks Analyzer and Optimizer are perfect for showing which search terms and keywords are converting to sales–and which aren’t–so that marketers can make changes to holiday campaigns and web site landing pages,” Stebbins explains.
Product Features ClickTracks Analyzer easily and immediately shows businesses how visitors interact with their web site. This single user license visually displays where visitors go, how long they stay and from which page they exit – all displayed by placing the metrics on top of the website.
ClickTracks Optimizer includes e-mail campaign and robot tracking, allowing marketers to better understand both human and non-human visitors. The Optimizer software license allows for up to three users-a marketing team can simultaneously view and interact with the web analytics information without the need to purchase an additional license.