This blog has moved

December 18, 2006

Dear reader,

After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.

Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.

Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.

Good note for Google Analytics users. The Google advisor over at webmasterworld posted the following news:

Because of persistant rumors and conjecture along these lines, I’d like to clarify that information from Google’s conversion tracking and Google Analytics is not used in the calculation of ones minimum bid, nor otherwise incorporated in the calculation of CPC.

Google released today a new tool called Website Optimzer. It allows Adwords users to experiment different landing pages. It is basicially a good A/B tester for all PPC campaigns that run thru Adwords.

 The Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test combination and continue to experiment.

 I believe that Website Optimizer is a major advantage for Google over their competitors. Now the true power of Google Analytics is revealed. The “new tools” approach for campaign optimization is a great thing. Hopefully Affiliate networks will wake up now and  work together with the webanalytics vendors. 

On Thursday Manoj Jasra from Webpronews interviewed Google Analytics’ Senior Manager Brett Crosby.


[Manoj]:
Can you start by talking a little bit about your professional background.

[Brett]: When we were acquired by Google I was VP of marketing at Urchin, I was also one of the co-founders of Urchin Software. We had been developing the software for about 10 years prior to that, both software and web based version. Once we were acquired I became the senior manager of Google Analytics.

The entire interview can be found here

Google Analytics Google Webanalytics is open to everybody! Brett Crosby, Sr. Manager, Google Analytics announced the great news in the Google Webanalytics blog. Now anyone with a website can instantly create one analytics account for free by simply visiting google.com/analytics or by clicking on the “Analytics” tab within AdWords.

Currently the user database of Google Analytics is estimated at about 400.000. This new release opens Google Analytics to everybody and Google finally succeeded in overcoming their inglorious soft launch (with thousands of webanalytics applications pending).

It will be interesting to see how the other vendors react to the free release (without any waiting time). Besides giving everybody the tool for free, Google’s Conversion university and Google’s authorized consultants program seem to get more people interested in webanalytics.

What also will be interesting to see if Google will integrate an innovative radio or print tracking tool.

Google(TM) Analytics, formerly Urchin, recently selected Friedrich Software Resources (FSR), a global software company based in Houston, as a Client Services and Support Consultant for the North American market, announced Jason Senn, Google Analytics partner manager.

FSR’s alliance with Google greatly expands the training, advanced support and expert Web analytics consulting services currently available to executives, marketing managers, and Webmasters, according to Senn.

“To gain the highest quality end-user experience, we are tapping first-rate companies, such as Friedrich Software Resources, to help deliver our services, training and analytics. We are lucky to have consultants like FSR representing us,” he said.

Read the rest of this entry »

Click fraud only 2-5%?

July 26, 2006

Googles click fraud system Today the Google Adwords Team announced the launch of a new AdWords feature enabling advertisers to have a much more detailed picture of invalid click activity in their account.

These clicks are filtered in real-time by their detection system. The metrics of “invalid clicks” and “invalid clicks rate” will show virtually all the invalid clicks affecting an account. The resulting data will of course differ from one advertiser to the next. In addition, a much smaller number of invalid clicks may also be credited to advertisers’ accounts after-the-fact, as the result of a publisher being terminated from the AdSense program for invalid click activity. These will appear as account-level credits.

The click fraud report only works on the campaign level. First users reported click fraud between 2-5%. I ran a report myself and my US accounts have an average invalid click rate of 3.35%.

The invalid clicks report is a smart move by Google. The integration is limited to the reports, which means that Webanalytic Gurus and professional SEO’s won’t be able to explore this more. I am wondering how webanalytics vendors, webmasters and interactive agencies react to the unexpected low invalid click rate of 2-5%.

If you are interested in Google’s anti click fraud efforts, read this Tuzhilin Report.