SEMDirector, Inc., the leading provider of enterprise search analytics software and Omniture (Nasdaq: OMTRNews), a leading provider of online business optimization software, jointly announced today the formation of an alliance to provide a select portfolio of integrated software solutions. Under the terms of this agreement, the two companies will work together to extend the integration between Omniture’s Web analytics products and SEMDirector’s enterprise search analytics solutions.

The integration between these two product suites provides global, distributed organizations with unparalleled visibility, actionable metrics and robust functionality to manage and optimize all facets of search engine marketing across the entire enterprise. As part of this new alliance, SEMDirector also announced its participation in Omniture’s accreditation and certification programs for technology and sales.

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Websidestory today announced the results of a new study that shows paid search has only a slight 9 percent edge in conversion rates over organic search. In a study of leading business-to-consumer (B2C) e-commerce sites during the first eight months of this year, paid search — keywords bought on a pay-per-click basis at search engines such as Google, Yahoo and MSN — had a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites using the company’s award-winning HBX Analytics technology.

Paid v. Organic Search
    Median Order Conversion Rates at Business to Consumer E-Commerce Sites
    Jan.-Aug. 2006

    Marketing Channel                 Conversion Rate
    Paid Search                       3.40%
    Organic Search                    3.13%
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The Venetian, one of Las Vegas’ premier luxury resort hotels and casinos, has selected its on-demand web analytics solution, HBX Analytics, to help generate more room reservations and tickets sales via its web site.  

WebSideStory adds to its growing list of travel and entertainment clients, including major hotel chains, airlines, cruise lines and entertainment properties. Last month, WebSideStory announced the signing of another major Las Vegas hotel and casino, the Wynn Las Vegas.

The Venetian, operated by the Las Vegas Sands Corp., decided to upgrade its web analytics solution as part of a major new online initiative designed to improve the customer experience and increase revenue. It selected WebSideStory following an extensive review of several major web analytics vendors. WebSideStory rose to the top of the list for several reasons, including its detailed marketing campaign analysis, multimedia tracking capabilities, and proven customer support, including professional services. Another consideration was WebSideStory’s support for Unicode characters, which enables clients to accurately measure web site usage in European and Asian languages. The Venetian recently opened a sister property in Macau, a territory in southern China, and will soon have a Chinese language web site to support.

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WebSideStory, Inc. a provider of digital marketing and analytics solutions, has announced that it will highlight its industry leading Web 2.0 capabilities as part of its ActiveInsights user forum Oct. 3-5 at the Crowne Plaza in New York City. WebSideStory CEO Jeff Lunsford, Organic CEO Mark Kingdon and industry leading customers and partners will demonstrate, among other things, how WebSideStory is using these technologies to maximize the performance and capabilities of its own enterprise applications.

Kingdon will deliver the keynote address, entitled “Overcoming Blind Spots: Understanding Engagement Metrics in a Web 2.0 Universe,” focusing on how the advent of AJAX, RSS feeds, Flash, online video and other Web 2.0 technologies are changing the way people interact with the web, and how standard HTML-focused web analytics solutions are creating “blind spots” for marketers. Kingdon will present a case study on how HBX Analytics helped his interactive marketing firm overcome these obstacles, including tracking and optimizing an AJAX and RSS-intensive project for DaimlerChrysler, a joint customer. More than 500 people are expected to attend the three-day event.

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Blair.com selects Coremetrics

September 7, 2006

Coremetrics today announced that Blair Corporation has selected Coremetrics as its analytics platform. Coremetrics’ integration with IBM Websphere Commerce Suite, and its ability to integrate with email service provider Silverpop, and SAS Marketing Automation, were key factors in the selection process.

Blair is a multi-channel, direct marketer of women’s, men’s and home fashions ranked among America’s top ten consumer apparel catalogers and is listed in the 2006 Internet Retailer Top 100 report. “We were looking for a single source of data for all our online activities,” said Darren Schott, senior director of e-commerce at Blair. “We had data elements coming from multiple sources and sometimes saw discrepancies. Coremetrics offered an integrated, multi-channel solution that will provide us with one reliable source of reports based on a common set of data.”

Blair also plans to use Coremetrics’ targeted marketing strategy to better understand the needs of its consumers as well as enhance its exceptional customer service. By identifying groups of buyers that share common traits, Blair will be able to tailor its offering based on the merchandise choices these groups commonly make.

As part of its continuing commitment to customer service, Blair will use Coremetrics’ visualization tools to further improve its online retail site. By examining low performing pages, Blair’s creative team will gain insight into techniques for reducing abandonment and increasing conversion rates. “We expect widespread adoption of Coremetrics’ tools beyond the e-commerce group,” said Rob Hosick, web analyst at Blair.com. “With Coremetrics’ easy-to-use interface and intuitive reports, product information jumps off the page, meaning our merchants won’t need to crunch numbers to measure the success of their programs.”

The UK’s second largest long haul airline, Virgin Atlantic Airways, has chosen WebTrends to provide strategic focus to its online web and marketing initiatives in the extremely competitive travel industry.

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By working closely with the team at Virgin Atlantic, WebTrends enabled multiple teams across the organization to get a consistent view of key performance indicators customized to their industry. Prior to implementing WebTrends, attributing revenue to marketing campaigns, promotions and web site content was simply not possible. In addition, the metrics that were provided were often conflicting due to multiple providers with differing analysis methodologies.

“At first we were relying on our marketing agencies to supply data on campaign performance. This presented its own problems in terms of the reliability, consistency and timeliness of the information we received,” said Patrick Odey. “After spending time discussing our needs with the WebTrends Best Practice Analyst we quickly learned how to track our own marketing campaigns across marketing partners and demand channels using consistent, accurate metrics based on the direct marketing standard — actual unique visitors. It was then possible to balance the success of all of our marketing initiatives against results and pinpoint where campaigns were losing prospects. Analyzing the response of different visitor segments to specific promotions and comparing their results to our overall averages has also helped us better understand our customers.”

WebTrends Best Practice Experts were able to leverage the extensive knowledge they have amassed working with leading travel organizations around the globe to further fine-tune the Virgin Atlantic web site, developing key performance indicators, dashboards and exclusive performance metrics scorecards to benchmark performance across initiatives. In addition, Virgin Atlantic was able to tie revenue to specific success events on the page, as well as easily segment its customer base to build promotions for its frequent flyer members and non-frequent flyers.

“Before this implementation, it was at best a guess as to how specific links were working and whether there were ways to optimize their success. Today we can view the page and see very clearly which links are getting the most clickthroughs and generating the most conversions. Equally, you don’t want pages that aren’t working just sitting there for months at a time,” continued Mr. Odey.

“Competition in the travel industry is particularly fierce, said Nick Sharp, vice president and general manager, WebTrends EMEA, said, “Over the years, WebTrends has amassed a wealth of experience and best practice expertise across leading travel organizations providing us a unique position to help organizations like Virgin Atlantic focus on the key performance indicators that matter, optimize their transaction funnel and segment their customers to better target their offers and marketing campaigns.”

Webtrends Conference 2006

August 13, 2006

Webtrends announced it’s yearly conference. The Conference 2006 will take place in Orlando, Florida from October 23rd till 25th.

Here are just a few of the things you can learn:

1. Consistent Key Performance Indicators: Identify the KPIs you need to know to manage your business
2. Integrated Marketing: Techniques and tips to consistently measure and optimize your online campaigns
3. Avoiding Traffic Jams: Discover where visitors get confused and drop out-and why
4. Relationship Marketing: Customer segmentation best practices that allow you to target your campaigns
5. Corporate Scorecarding: Data integration techniques that help you get a complete view of business performance

Registration fee is $395.