This blog has moved

December 18, 2006

Dear reader,

After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.

Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.

Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.

MSN Adcenter offers $ 200 of free ad clicks.*Sorry for the advertising but it seems a good offer. Not even at the MSN party at the Palms in Vegas they offered me that much.

Just use promo code DM-2-1106 before 1/15/07.

Read the rest of this entry »

Trakzor Trakzor is a community driven MySpace Tracker that is available to anyone and everyone on MySpace. Installation is free and easy.

Trakzor uses an image to track visits of other Myspace users. If they also use Trakzor, you will be able to track down the detailed profile of your visitors. For visitors, who don’t use Trakzor, you only can see some little info. Another great thing about Trakzor is its integration of a Geolocation map. The Geolocation map (powered by Google) shows visitors that come to your page from cities in states.

 trakzor2.jpg

For marketers an incredible value, which can easily be explored. Personally I am concerned about this tool, b/c it can be used by shady marketers.

What is great about this tool is that it actually works on Myspace. Tools like Statcounter have been banned. Javascript tagging is forbidden. So this is a great way to get some idea about your Myspace marketing efforts.  

A report from the Cellular Telecommunications Industry Association (CTIA) suggests that Americans are catching on to SMS text messaging, after years of lagging behind users in Europe and Asia. The report says that 48.7 billion SMS messages were sent in the second half of last year, up 50% on the six months before that.

mobile_access.gif 

The CTIA claims that around 40% of US cellular customers now use text messaging, which is well behind the penetration levels of over 60% found in Europe. The Financial Times quotes Jim Ryan, vice president of consumer data services at Cingular Wireless, who claims that TV programmes such as American Pop Idol, where the viewer sends text messages to vote for their favourite performers, have brought texting to a wider audience. Cingular reported 64.5 million SMS votes for the latest season of Pop Idol, up 52% on the previous year’s run.

This is great news for marketers and great news for all webanalytics experts to find a way to track down SMS marketing efforts. Besides the ability to track links, vendors already have tools, which can measure wireless devices. Websidestory is even able to drill down these devices by model, brand and preferred markup language.

The Brands metric identifies the manufacturers and brands of wireless devices, including cellular phones and PDAs. The Models metric identifies specific model numbers for brands of wireless devices. The Preferred Markup Languages metric identifies the Wireless Markup Languages used to code decks accessed by visitors to your wireless site

Is my blog optimized?

September 1, 2006

Randfish over at SEOMOZ posted some great advice on how to optimize a blog to increase traffic. I tested this blog and here are the results:

1. Choose the Right Blog Software (or Custom Build)

I chose WordPress, but worked with Moveable type.

2. Host Your Blog Directly on Your Domain

I tried, but terribly failed b/c of a bad decision I made when I registered the domain with a cheap hosting company.

3. Write Title Tags with Two Audiences in Mind

I don’t care abou this one. Titles need to be clear and not optimized for search engines. Good content will bring good traffic.

4. Participate at Forums & Blogs

Done, but only once in a while. 

5. Tag Content
Not done. I might do that whenever I have time.

6. Launch Without Comments (and Add Them Later)
Too late now 🙂

7. Don’t Jump on the Bandwagon
Hopefully this blog is “unique, different and valuable”?

8. Link Intelligently

Not done until I move the blog to the domain

9. Invite Guest Bloggers

Great idea. I probably will do so.  

10. Eschew Advertising
This blog is definitely not about money. There are easier ways than making money from blog traffic

11. Go Beyond Text in Your Posts

Didn’t you see the nice graphs and pics?

12. Cover Topics that Need Attention
I know that I should do so…

13. Pay Attention to Your Analytics
This is a great tip. I fully agree

14. Use a Human Voice

I don’t fully agree with this tip.

15. Archive Effectively

Too early.

16. Implement Smart URLs
Too early again

17. Reveal as Much as Possible

That is definitely coming….

18. Only One Post in Twenty Can Be Linkbait
“Linkbait”. What is this? 🙂

19. Only One Post in Twenty Can Be Linkbait
Not sure if this niche blog will make it into Digg, but the tip is great.

20. Create Expectations and Fulfill Them

No comment on this one.

21. Build a Brand

I am working on it

My Conclusion:

This blog needs work.

My (cheap) excuse: 

I just launched this blog about a month ago and made the terrible mistake with the hosting / domain registration company, which does not support Wordpress. They also don’t allow DNS changes. I basically locked my domain with this company for 60 days. Luckily the 60 days end next week.

Just a quick note for today: Microsoft launched contextual ads for beta publisher this morning. The new contextual ads will be  competition to Google Adsense and Yahoo Search Marketing (YSM). Publishers seem to be very happy and it will be interesting to see if MSN contextual ads will pay out more than Google Adsense or YSM.

The service will include demographic targeting, geo-targeting and incremental bidding tools.

Natal Mensez, product manager at MSN, just posted the following:

“Just want to emphasize that we’re inviting advertisers to participate in an early beta of Microsoft adCenter Content Ads — a new advertising product that will place relevant ads on web pages. Invitations will be rolling out to current adCenter customers over the next few weeks and months. We have plans to release a program for publishers in 2007… but this beta invitation is focused on the advertising platform.

When we have the URL up for advertisers to register interest in our Beta (should be up early next week)”

Yesterday I took part in the Email marketing class with Dr. Wilson. I already knew most of the stuff, but still learned some details that I wasn’t aware of.

 Here my (personal) notes:

 1. Getting [newsletter] subscribers top priority

Newsletter marketing can be powerful and shouldn’t be the websites “step-child”.  Your house-list is gold if you can build it aggressively.

2.  Use layer pop-ups

Dr. Wilsons newsletter subscriber rate increased 40%. His secrets: Show the popup after 5 seconds and make clear that it is a popup from the website. Give incentives (free e-book/ whitepaper). Make sure popup is not on your Adwords landing page (TOS), Popups for newsletters are annoying but very effective, only one popup per visitor (cookie)

3. Use hosted ASP Email marketing solution

Best for deliverability, b/c ASP solutions keep strong relationship with ISP. Licensed or desktop solution have delivery caps or deliverability is you own solution. Dr. Wilson recommended Pipersoftware.com, returnpath.biz, edeliverability.com or deliverymontor.com

4. Format Multi-part Mime

A sandwich of text then HTML, don’t use pure text or html (deliverability).

5. Graphics and Design

Use large fonts for old eyes; don’t use pictures for important messages, b/c graphics may not be seen in preview panel (e.g. gmail)

6. Archive newsletter on page

Good for SEO

7. Don’t overuse personalization

Balance of personal and general.

8. Remember autoresponders

Autorespond to the 2% of the users to get 100% permission (if possible)

9. Spam filters / Test

Be always updated of spam keywords (e.g. free, cialis…) , whitelists, check newsletter before sending: 

sales-spamcheck@sitesell.net?subject=TEST , Can Spam Act, Address and phonenumber in the email,

10. Use absolute paths

Use http://, check everything twice.