Hitwise for sale

December 1, 2006

The Guardian reported today:

” Website traffic company Hitwise is reportedly putting itself up for sale for around £180m.

The firm is believed to have appointed investment bank Deutsche Bank as advisers, according to the Telegraph.

United Business Media and Experian are among those said to have been sent an information memo about the firm.

The company is owned by co-founders Adrian Giles and Andrew Barlow, as well as venture capital groups Insight Venture Partners and Allen & Buckeridge”

Not a bad price for a data analytics company. I believe that their numbers are the more reliable one’s. Congrats to the Hitwise team. Well done and good luck with finding a buyer

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SEMDirector Inc.  and WebSideStory Inc. today announced the creation of a formal partnership. By integrating SEMDirectors portfolio of search marketing automation products with WebSideStory HBX Analytics, the two organizations will offer customers a robust solution to drive improvements in search engine marketing and online advertising.

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MSN Adcenter offers $ 200 of free ad clicks.*Sorry for the advertising but it seems a good offer. Not even at the MSN party at the Palms in Vegas they offered me that much.

Just use promo code DM-2-1106 before 1/15/07.

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2006 Holiday Season To Date vs. Corresponding Days in 2005
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Source: comScore Networks

2005

$6.75 Billion

2006

$8.31

Not really a surprise….

Good note for Google Analytics users. The Google advisor over at webmasterworld posted the following news:

Because of persistant rumors and conjecture along these lines, I’d like to clarify that information from Google’s conversion tracking and Google Analytics is not used in the calculation of ones minimum bid, nor otherwise incorporated in the calculation of CPC.

ComScore Networks today released the results of a third-quarter analysis of consumer spending in the online apparel category. During Q3 2006, total U.S. online apparel sales registered a 32-percent increase versus the same quarter last year. Sites operated by specialty retailers (such as VictoriasSecret.com and OldNavy.com) accounted for the largest share of sales with 46 percent of total dollars spent, followed by department store sites at 21 percent, and online pureplay sites (such as Amazon.com) at 16 percent

Online Apparel Category
    Share of Dollars Spent by Online Site Segment
    Q3 2006 vs. Q3 2005
    Total U.S. – Home/Work/University Locations
    Source: comScore Networks
                                              Share of Dollars ($)
    Apparel Site Segment            Q3 2005         Q3 2006         Pt Chg
    Total Online Apparel             100.0%          100.0%           0.0
    Catalog                                    15.7%           13.6%          -2.2
    Department Store                  19.7%           20.8%           1.1
    Discount                                  3.4%            2.4%          -1.0
    Manufacturer                         2.0%            1.6%          -0.4
    Online Pureplay                   16.5%           15.9%          -0.7
    Specialty Store                     42.6%           45.8%           3.2

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