New Product: WebSideStory Publish 4.0

WebSideStory enters the CMS market. Publish 4.0, an on-demand web content management solution that enables marketers to automatically drive web site content placement based on visitor behavior captured in HBX Analytics. This integrated capability allows marketers to easily display the most popular and engaging content possible, thereby increasing visitor loyalty, web site stickiness, customer satisfaction, and even lead generation.

 

SEMDirector and WebSideStory Partner

SEMDirector Inc.  and WebSideStory Inc. today announced the creation of a formal partnership. By integrating SEMDirector’s portfolio of search marketing automation products with WebSideStory HBX Analytics, the two organizations will offer customers a robust solution to drive improvements in search engine marketing and online advertising.

$200 Signup bonus for MSN Adcenter

MSN Adcenter offers $ 200 of free ad clicks.*Sorry for the advertising but it seems a good offer. Not even at the MSN party at the Palms in Vegas they offered me that much.

Just use promo code DM-2-1106 before 1/15/07.

SPENDING ON BLACK FRIDAY JUMPS 42%

2006 Holiday Season To Date vs. Corresponding Days in 2005 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Source: comScore Networks 2005 $6.75 Billion 2006 $8.31

Not really a surprise….

Google Analytics stats not used for bid price

Good note for Google Analytics users. The Google advisor over at webmasterworld posted the following news:

Because of persistant rumors and conjecture along these lines, I’d like to clarify that information from Google’s conversion tracking and Google Analytics is not used in the calculation of ones minimum bid, nor otherwise incorporated in the calculation of CPC.

Apparel Spending Grows 32 Percent

ComScore Networks today released the results of a third-quarter analysis of consumer spending in the online apparel category. During Q3 2006, total U.S. online apparel sales registered a 32-percent increase versus the same quarter last year. Sites operated by specialty retailers (such as VictoriasSecret.com and OldNavy.com) accounted for the largest share of sales with 46 percent of total dollars spent, followed by department store sites at 21 percent, and online pureplay sites (such as Amazon.com) at 16 percent

Online Apparel Category
    Share of Dollars Spent by Online Site Segment
    Q3 2006 vs. Q3 2005
    Total U.S. – Home/Work/University Locations
    Source: comScore Networks
                                              Share of Dollars ($)
    Apparel Site Segment            Q3 2005         Q3 2006         Pt Chg
    Total Online Apparel             100.0%          100.0%           0.0
    Catalog                                    15.7%           13.6%          -2.2
    Department Store                  19.7%           20.8%           1.1
    Discount                                  3.4%            2.4%          -1.0
    Manufacturer                         2.0%            1.6%          -0.4
    Online Pureplay                   16.5%           15.9%          -0.7
    Specialty Store                     42.6%           45.8%           3.2

Outside US traffic has huge potential for US websites

ComScore Networks, a leader in measuring the digital age, today released the results of a study showing that 14 of the top 25 U.S. Web properties attract more traffic from people outside the U.S. than from within.  Among them are the Top 5 Web properties in the U.S. – Yahoo! Sites, Time Warner Network, Microsoft Sites, Google Sites and eBay.

Free Webanalytics lectures

Webanalytics classes are usual expensive. Train yourself here with Ophir Cohen’s videos:

 Lesson 1: Tracking and Logfiles

http://www.youtube.com/watch?v=XQbX4Q9p4l4

Lesson 2: Javascript Tracking

http://www.youtube.com/watch?v=HWMwllHjD34

Lesson 3: Cookies and Javascript

http://www.youtube.com/watch?v=gfkd-KfndgI

Lesson 4: Metrics:

http://www.youtube.com/watch?v=WJFifPt9rtw