This blog has moved

December 18, 2006

Dear reader,

After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.

Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.

Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.

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Telephia and ComScore Networks announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.

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2006 Holiday Season To Date vs. Corresponding Days in 2005
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Source: comScore Networks

2005

$6.75 Billion

2006

$8.31

Not really a surprise….

ComScore Networks today released the results of a third-quarter analysis of consumer spending in the online apparel category. During Q3 2006, total U.S. online apparel sales registered a 32-percent increase versus the same quarter last year. Sites operated by specialty retailers (such as VictoriasSecret.com and OldNavy.com) accounted for the largest share of sales with 46 percent of total dollars spent, followed by department store sites at 21 percent, and online pureplay sites (such as Amazon.com) at 16 percent

Online Apparel Category
    Share of Dollars Spent by Online Site Segment
    Q3 2006 vs. Q3 2005
    Total U.S. – Home/Work/University Locations
    Source: comScore Networks
                                              Share of Dollars ($)
    Apparel Site Segment            Q3 2005         Q3 2006         Pt Chg
    Total Online Apparel             100.0%          100.0%           0.0
    Catalog                                    15.7%           13.6%          -2.2
    Department Store                  19.7%           20.8%           1.1
    Discount                                  3.4%            2.4%          -1.0
    Manufacturer                         2.0%            1.6%          -0.4
    Online Pureplay                   16.5%           15.9%          -0.7
    Specialty Store                     42.6%           45.8%           3.2

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ComScore Networks, a leader in measuring the digital age, today released the results of a study showing that 14 of the top 25 U.S. Web properties attract more traffic from people outside the U.S. than from within.  Among them are the Top 5 Web properties in the U.S. – Yahoo! Sites, Time Warner Network, Microsoft Sites, Google Sites and eBay.

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Comscore released it’s monthly numbers. According to the Comscore unique visitor numbers MSN beats Yahoo and Google. The numbers can be interpreted either way and don’t really say much. Yahoo and MSN obviously rank higher b/c their properties are massive portals with a huge amount of content/pages. Google however redirects it’s traffic mostly to third parties. No reason for various sources to misinterpret these numbers.

Online Populations for Top 15 Countries, Among Visitors Age 15+*
                                  July 2006
                       Total Worldwide – All Locations – Unique Visitors
                                                 
    Worldwide Total (Age 15+)                        712,976
    United States                                    153,074
    China                                             78,310
    Japan                                             53,104
    Germany                                          31,977
    United Kingdom                                 29,832
    Korea                                             25,183
    France                                            23,801
    Canada                                          19,595
    India                                             18,020
    Italy                                             16,857
    Brazil                                            13,713
    Spain                                             12,561
    Russian Federation                         11,390
    Netherlands                                   10,864
    Australia                                          9,432

    *  Excludes traffic from public computers such as Internet cafes and
       access from mobile phones or PDAs.

 Top 15 Online Properties Worldwide, Among Visitors Age 15+*
                                  July 2006
                       Total Worldwide – All Locations
                        Source: comScore World Metrix Unique Visitors
                                                     
    Worldwide Total (Age 15+)                        712,976
    Microsoft Sites                                  499,540
    Yahoo! Sites                                     480,933
    Google Sites                                     453,963
    eBay                                                256,653
    Time Warner Network                         219,868
    Amazon Sites                                    129,320
    Wikipedia Sites                                  127,982
    Ask Network                                      111,864
    Adobe Sites                                       95,831
    Apple Computer, Inc.                           92,211
    Lycos, Inc.                                          87,434
    CNET Networks                                    84,651
    Monster Worldwide                               72,828
    Real.com Network                                 67,391
    MYSPACE.COM                                      66,401

    *  Excludes traffic from public computers such as Internet cafes and
       access from mobile phones or PDAs.

Comscore announced an analysis of consumer activity at general news sites in June 2006. More than
54 percent of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information.

 US:

                                                                
                                                        Jun-06                Reach
    Total Internet: Total Audience          172,907                 N/A
    General News                                 94,070                100%
    Yahoo! News                                  31,186                 33%
    MSNBC                                          23,393                 25%
    AOL News                                      20,405                 22%
    CNN                                              19,891                 21%
    Internet Broadcasting                      9,518                 10%
    The New York Times Brand               8,593                  9%
    Tribune Newspapers                         8,456                  9%
    Knight Ridder Digital                         7,585                  8%
    ABCNEWS DIGITAL                          7,533                  8%
    USATODAY Sites                              7,252                  8%
 Worldwide:

                                                         
                                                         Jun-06                Reach
    Total Internet: Total Audience          712,976                 N/A
    General News                                319,964                100%
    Yahoo! News                                  76,245                 24%
    CNN                                              30,413                 10%
    MSNBC                                          28,557                  9%
    163.COM News                                28,484                  9%
    QQ.COM News                                 26,178                  8%
    SINA News                                     25,810                  8%
    AOL News                                      23,901                  7%
    The New York Times Brand              13,068                  4%
    BBC UKFS News (excl. home page)   11,949                  4%
    TOM.COM News                               10,016                  3%
What astonishes me is that Yahoo! News, MSN News and AOL News rank this high. I believe these three News sites are mostly driven by the massive Email accounts and should be measured differently. If I remember right MSN Hotmail and the others redirect you to their news site once you logged out of your account. It doesn’t really mean that anybody reads theses News. An Eyetracking study would be very interesting regarding these sites.