This blog has moved
December 18, 2006
Dear reader,
After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.
Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.
Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.
COMPARING MOBILE AND PC-BASED INTERNET USAGE
December 3, 2006
Telephia and ComScore Networks announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.
SPENDING ON BLACK FRIDAY JUMPS 42%
November 27, 2006
| 2006 Holiday Season To Date vs. Corresponding Days in 2005 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Source: comScore Networks
2005 $6.75 Billion
2006
$8.31 |
Not really a surprise….
Apparel Spending Grows 32 Percent
November 16, 2006
ComScore Networks today released the results of a third-quarter analysis of consumer spending in the online apparel category. During Q3 2006, total U.S. online apparel sales registered a 32-percent increase versus the same quarter last year. Sites operated by specialty retailers (such as VictoriasSecret.com and OldNavy.com) accounted for the largest share of sales with 46 percent of total dollars spent, followed by department store sites at 21 percent, and online pureplay sites (such as Amazon.com) at 16 percent
Online Apparel Category
Share of Dollars Spent by Online Site Segment
Q3 2006 vs. Q3 2005
Total U.S. – Home/Work/University Locations
Source: comScore Networks
Share of Dollars ($)
Apparel Site Segment Q3 2005 Q3 2006 Pt Chg
Total Online Apparel 100.0% 100.0% 0.0
Catalog 15.7% 13.6% -2.2
Department Store 19.7% 20.8% 1.1
Discount 3.4% 2.4% -1.0
Manufacturer 2.0% 1.6% -0.4
Online Pureplay 16.5% 15.9% -0.7
Specialty Store 42.6% 45.8% 3.2
Outside US traffic has huge potential for US websites
November 12, 2006
ComScore Networks, a leader in measuring the digital age, today released the results of a study showing that 14 of the top 25 U.S. Web properties attract more traffic from people outside the U.S. than from within. Among them are the Top 5 Web properties in the U.S. – Yahoo! Sites, Time Warner Network, Microsoft Sites, Google Sites and eBay.
MSN beats Yahoo and Google. So what?
August 15, 2006
Comscore released it’s monthly numbers. According to the Comscore unique visitor numbers MSN beats Yahoo and Google. The numbers can be interpreted either way and don’t really say much. Yahoo and MSN obviously rank higher b/c their properties are massive portals with a huge amount of content/pages. Google however redirects it’s traffic mostly to third parties. No reason for various sources to misinterpret these numbers.
Online Populations for Top 15 Countries, Among Visitors Age 15+*
July 2006
Total Worldwide – All Locations – Unique Visitors
Worldwide Total (Age 15+) 712,976
United States 153,074
China 78,310
Japan 53,104
Germany 31,977
United Kingdom 29,832
Korea 25,183
France 23,801
Canada 19,595
India 18,020
Italy 16,857
Brazil 13,713
Spain 12,561
Russian Federation 11,390
Netherlands 10,864
Australia 9,432
* Excludes traffic from public computers such as Internet cafes and
access from mobile phones or PDAs.
Top 15 Online Properties Worldwide, Among Visitors Age 15+*
July 2006
Total Worldwide – All Locations
Source: comScore World Metrix Unique Visitors
Worldwide Total (Age 15+) 712,976
Microsoft Sites 499,540
Yahoo! Sites 480,933
Google Sites 453,963
eBay 256,653
Time Warner Network 219,868
Amazon Sites 129,320
Wikipedia Sites 127,982
Ask Network 111,864
Adobe Sites 95,831
Apple Computer, Inc. 92,211
Lycos, Inc. 87,434
CNET Networks 84,651
Monster Worldwide 72,828
Real.com Network 67,391
MYSPACE.COM 66,401
* Excludes traffic from public computers such as Internet cafes and
access from mobile phones or PDAs.
Top 10 General News Sites by Unique Visitors
August 8, 2006
Comscore announced an analysis of consumer activity at general news sites in June 2006. More than
54 percent of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information.
US:
Jun-06 Reach
Total Internet: Total Audience 172,907 N/A
General News 94,070 100%
Yahoo! News 31,186 33%
MSNBC 23,393 25%
AOL News 20,405 22%
CNN 19,891 21%
Internet Broadcasting 9,518 10%
The New York Times Brand 8,593 9%
Tribune Newspapers 8,456 9%
Knight Ridder Digital 7,585 8%
ABCNEWS DIGITAL 7,533 8%
USATODAY Sites 7,252 8%
Worldwide:
Jun-06 Reach
Total Internet: Total Audience 712,976 N/A
General News 319,964 100%
Yahoo! News 76,245 24%
CNN 30,413 10%
MSNBC 28,557 9%
163.COM News 28,484 9%
QQ.COM News 26,178 8%
SINA News 25,810 8%
AOL News 23,901 7%
The New York Times Brand 13,068 4%
BBC UKFS News (excl. home page) 11,949 4%
TOM.COM News 10,016 3%
What astonishes me is that Yahoo! News, MSN News and AOL News rank this high. I believe these three News sites are mostly driven by the massive Email accounts and should be measured differently. If I remember right MSN Hotmail and the others redirect you to their news site once you logged out of your account. It doesn’t really mean that anybody reads theses News. An Eyetracking study would be very interesting regarding these sites.
Webanalyticsbook moved to new domain 