This blog has moved

December 18, 2006

Dear reader,

After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.

Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.

Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.

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Social Network Analysis (SNA)

December 15, 2006

Blog has moved to www.webanalyticsbook.com

This blog has moved to www.webanalyticsbook.com

Avenue A /Razofish released  a bunch of great insight papers in three major categories –  media analytics, Web analytics and customer relationship management. To view these papers visit Avenue A / Razorfish’s website

Just In Time Information
Joy Andrews + Carrie Cianchette, December 2006

The Collaboration Imperative
Shiv Singh, November 2006

Search is Search
Josh Palau, November 2006

Presentation Layer Best Practices
Frederic Welterlin, October 2006

  Read the rest of this entry »

Hitwise for sale

December 1, 2006

The Guardian reported today:

” Website traffic company Hitwise is reportedly putting itself up for sale for around £180m.

The firm is believed to have appointed investment bank Deutsche Bank as advisers, according to the Telegraph.

United Business Media and Experian are among those said to have been sent an information memo about the firm.

The company is owned by co-founders Adrian Giles and Andrew Barlow, as well as venture capital groups Insight Venture Partners and Allen & Buckeridge”

Not a bad price for a data analytics company. I believe that their numbers are the more reliable one’s. Congrats to the Hitwise team. Well done and good luck with finding a buyer

Free Webanalytics lectures

November 4, 2006

Webanalytics classes are usual expensive. Train yourself here with Ophir Cohen’s videos:

 Lesson 1: Tracking and Logfiles

http://www.youtube.com/watch?v=XQbX4Q9p4l4

Lesson 2: Javascript Tracking

http://www.youtube.com/watch?v=HWMwllHjD34

Lesson 3: Cookies and Javascript

http://www.youtube.com/watch?v=gfkd-KfndgI

Lesson 4: Metrics:

http://www.youtube.com/watch?v=WJFifPt9rtw

Read the rest of this entry »

Youtube numbers are fake

October 17, 2006

YouTube’s claims of serving 100 million videos per day are already proven wrong. I always wondered about high numbers like that, not only since recent controversy about Digg.com.  The number is obviously not accurate at all.

Pete Cashmore over at Mashable now proved that the numbers are fake. Pete’s fake profile currently ranks under the top 100 Youtube videos and already received more than 20000 views. He basicially uses a simple refresh trick that already worked with simple tracking tools about 10 years ago.

Not onlythe views are wrong, but also the length of the video is only 7 seconds.  So how much is a 7 second video worth in real life? 

The numbers are also fake, b/c users tend to launch a video and stop it. Like on your TV. I am not sure if Google knows about that, but it is once more proven that numbers can be easily faked.