SEMDirector and WebSideStory Partner

November 29, 2006

SEMDirector Inc.  and WebSideStory Inc. today announced the creation of a formal partnership. By integrating SEMDirectors portfolio of search marketing automation products with WebSideStory HBX Analytics, the two organizations will offer customers a robust solution to drive improvements in search engine marketing and online advertising.

As part of this new partnership, SEMDirector has also joined WebSideStorys Stream Program, which enables strategic partners to integrate their products, services and data with WebSideStorys award-winning web analytics capabilities. The Stream Program leverages WebSideStorys comprehensive suite of documented APIs (Application Programming Interfaces).

High competition drives up the cost of keywords, and marketers must plan their paid search budgets by strongly aligning bidding tactics to ROI, stated Sapna Satagopan, a lead analyst at JupiterResearch. As a result of this partnership, customers can leverage the powerful functionality of HBX Analytics and WebSideStory Bid, the companys integrated keyword bid management solution, with SEMDirectors portfolio of search marketing automation solutions including SEMDirector: Enterprise for paid search campaign portfolio management; SEMDirector: Value for search marketing ROI modeling and analysis; and SEMDirector: Organic for large-scale natural search engine optimization programs.

One Response to “SEMDirector and WebSideStory Partner”

  1. Willa Says:

    I really was basically researching for points for my website and came across
    your own post, “SEMDirector and WebSideStory Partner Webanalyticsbook moved to new domain”, will you mind if I really
    apply several of your points? Thx ,Stepanie


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