This blog has moved

Dear reader,

After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.

Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.

Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.

Social Network Analysis (SNA)

Blog has moved to www.webanalyticsbook.com

Website audit company gets rid of page impressions

This blog has moved to www.webanalyticsbook.com

NetBenefit partners with Indextools – 15 days free trial

This blog has moved to http://www.webanalyticsbook.com

Avenue A / Razorfish releases new media analytics papers

Avenue A /Razofish released  a bunch of great insight papers in three major categories –  media analytics, Web analytics and customer relationship management. To view these papers visit Avenue A / Razorfish’s website

Just In Time Information
Joy Andrews + Carrie Cianchette, December 2006

The Collaboration Imperative
Shiv Singh, November 2006

Search is Search
Josh Palau, November 2006

Presentation Layer Best Practices
Frederic Welterlin, October 2006

 

WebTrends Acquires ClickShift

WebTrends Inc announced today its acquisition of ClickShift, an innovator in online advertising optimization. The acquisition brings leading edge technology and deep industry expertise to WebTrends. Rodkin and Chang, who previously founded Flyswat, subsequently acquired by NBCi, will continue to lead the team out of its current San Bruno, Calif. facility. Financial details of the transaction were not disclosed.

Interesting move of Webtrends. Clickshift recently figured out that cross-selling is an important part of PPC traffic. This means that an optimized landing page for a single product is often not the most efficient way to convert traffic. Funny thing is that Google Adwords introduced the Quality Score, which kind of requires the opposite, namely the landing page optimization for a single product. Maybe Yahoo with their new Panama rollout will do it better

COMPARING MOBILE AND PC-BASED INTERNET USAGE

Telephia and ComScore Networks announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.

Hitwise for sale

The Guardian reported today:

” Website traffic company Hitwise is reportedly putting itself up for sale for around £180m.

The firm is believed to have appointed investment bank Deutsche Bank as advisers, according to the Telegraph.

United Business Media and Experian are among those said to have been sent an information memo about the firm.

The company is owned by co-founders Adrian Giles and Andrew Barlow, as well as venture capital groups Insight Venture Partners and Allen & Buckeridge”

Not a bad price for a data analytics company. I believe that their numbers are the more reliable one’s. Congrats to the Hitwise team. Well done and good luck with finding a buyer

New Product: WebSideStory Publish 4.0

WebSideStory enters the CMS market. Publish 4.0, an on-demand web content management solution that enables marketers to automatically drive web site content placement based on visitor behavior captured in HBX Analytics. This integrated capability allows marketers to easily display the most popular and engaging content possible, thereby increasing visitor loyalty, web site stickiness, customer satisfaction, and even lead generation.

 

SEMDirector and WebSideStory Partner

SEMDirector Inc.  and WebSideStory Inc. today announced the creation of a formal partnership. By integrating SEMDirector’s portfolio of search marketing automation products with WebSideStory HBX Analytics, the two organizations will offer customers a robust solution to drive improvements in search engine marketing and online advertising.