December 18, 2006
After this blog took off as I’ve never expected , I decided to run the blog on the originial URL.
Please visit www.webanalyticsbook.com to view the newest postings and feel free to update your RSS Feed.
Thanks again for your support! Thanks to all magazines that quoted this site within the last 5 months.
December 7, 2006
This blog has moved to www.webanalyticsbook.com
December 6, 2006
This blog has moved to http://www.webanalyticsbook.com
December 5, 2006
Avenue A /Razofish released a bunch of great insight papers in three major categories – media analytics, Web analytics and customer relationship management. To view these papers visit Avenue A / Razorfish’s website
Just In Time Information
Joy Andrews + Carrie Cianchette, December 2006
The Collaboration Imperative
Shiv Singh, November 2006
Search is Search
Josh Palau, November 2006
Presentation Layer Best Practices
Frederic Welterlin, October 2006
December 4, 2006
WebTrends Inc announced today its acquisition of ClickShift, an innovator in online advertising optimization. The acquisition brings leading edge technology and deep industry expertise to WebTrends. Rodkin and Chang, who previously founded Flyswat, subsequently acquired by NBCi, will continue to lead the team out of its current San Bruno, Calif. facility. Financial details of the transaction were not disclosed.
Interesting move of Webtrends. Clickshift recently figured out that cross-selling is an important part of PPC traffic. This means that an optimized landing page for a single product is often not the most efficient way to convert traffic. Funny thing is that Google Adwords introduced the Quality Score, which kind of requires the opposite, namely the landing page optimization for a single product. Maybe Yahoo with their new Panama rollout will do it better
December 3, 2006
Telephia and ComScore Networks announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.